Top 6 Best AI and Marketing Automation Tools for 2024: Understanding the Power of AI

Change is the only thing that is constant in our lives. It may seem a bit uncomfortable initially, but that's what makes our life so alive and prosperous. 

Nowadays, the whole world, especially the marketing industry, is going through a rampant transformation. With the innovation of AI and marketing automation tools such as ChatGPT, marketing teams get a chance to do more of what they already give their best. 

Incorporate AI and automation tools to supercharge your business. | Unsplash

Basically, AI-powered marketing tools create content, analyze relevant data, increase sales to improve precise insights into marketing trends and improve ROI. 

Since there are several AI marketing tools, it becomes confusing what to use or which will be the best option for your company's requirements, so first, it's essential to zero in on what AI can do for your business. 

In this blog, we will discuss the top-rated AI tools that will save time and generate more leads.

What Does AI Marketing Automation Means and AI-Powered Tools Work?

Marketing automation means the marketing team can use software and advanced technologies to complete the time-consuming and complicated work instead of manually doing it. As a result, they can focus on marketing strategy and ROI improvement. 

According to a report, the market value of AI in global marketing is expected to reach 36 billion in 2024 and 107.54 billion U.S. dollars in 2028.

AI automation tools mainly depend upon two elements - machine learning algorithms and artificial intelligence to complete repetitive tasks smoothly. What's more, you can also introduce personalization elements to get consistent leads. These tools can:

• Provide a personalized customer experience

• Offer deeper customer insights

• Make data-driven decisions

What are the Most Popular AI and Marketing Automation Tools?

As of 2024, we have been introduced to both paid and free AI bots and marketing automation tools. The best option is the one that can complete the day-to-day tasks of your sales team and can be personalized. You must choose AI-driven marketing tools based on the following factors -

• Types of target audience

• Primary marketing goals

• User-friendly interfaces

• Budget

Here are the most popular tools that you may consider for your MSME. 

Customer Engagement and Sales Automation

Drift

Associated with custom chatbots, this software provides 24/7 support to your website visitors, answers their questions, schedules meetings if required and provides real-time notifications. 

Gong

This revenue technology platform and conversational intelligent tool use analytics technology to analyze sales conversions and enhance the productivity of B2B revenue teams while understanding customer interactions. 

Content Marketing and Personalization

Hemingway Editor

Named after the famous writer, the Hemingway Editor will help content specialists edit documents to increase clarity and readability. Also, the free version will highlight passive voice, excessive adverb usage, and overlong sentences.

Surfer SEO

This cloud-based SEO optimization tool analyzes your page against the ranked pages on SERP. Surfer SEO addresses the missing factors from the websites, content based upon on-page SEO metrics, including incoming backlinks, main and sub keyword usage, media elements, external and internal links, meta tags, headline structure and word count. 

Social Listening and Brand Monitoring

Brand24

This powerful tool tracks brand mentions from blogs, forums, news sites, and social media, analyzing sentiment to address the underlying emotions of reviewers and users. As a result, you can resolve customer support issues and spot service flaws quickly. 

Sprout Social

This amazing social media management tool manages analytics, social media schedules, and mentions and uncovers actionable trends to inform and optimize your social media campaigns.

Shoulder to Shoulder!

Nowadays, almost every global company uses AI and marketing automation tools like machine learning and natural language processing to get deeper insights into market trends and stay ahead of the competition. 

According to PwC, AI will improve productivity by 40% by 2035. Therefore, it will not help us to label AI as positive or negative in our lives. Instead, we can balance these apprehensions and understand their capabilities to co-exist with them for the better.